Print Releases

• Answer the 5 w's and the H in the first paragraph(who, what, when, where, why, how)
• Proofread carefully
• Keep releases to one page if possible, at the most, two or three, brevity counts.
• Keep an organized filing system for both electronic, and hardcopy releases, it makes it easier when you are releasing similar information.
• Don't follow up press releases with a phone call, especially on deadline day, unless it's an emergency.

Spoken Releases

• Keep public statements short, especially impromptu ones, and speak clearly.
• Be prepared to answer questions after you give your statement.
• After you have finished answering questions, summarize your position once again, this is the last thing you will say and will be the most likely to stick with your audience.
• If it all possible, rehearse your statement thoroughly before delivering it.
• Never fill in things you don't know with facts you are unsure of, it's better to say to little then to much.

Dealing with the Media

• Always follow company's ethics policies when dealing with the media, for the sake of your, and the companies reputation.
• Always have an emergency plan in case something goes wrong, make sure everyone knows the plan.
• Keep your answers to questions short, and concise, leave no room for interpretation, that way an editor can't pick your words for you.
• You are never off the record with a reporter, if you don't want it in print, don't say it.
• Don't offer an opinion or make statements about things you are not completely knowledgeable about.

Greek Relations

• Good Exposure - Make sure the outside world knows the good things that your fraternity or sorority is doing
• Know Risk Management Policies - Keeps the fraternity or sorority from bad exposure
• Promote what your chapter is good at
• Don't talk bad about other houses
• Use your resources - Exponent, Greekvine, Radio, Boiler TV, Flyers
• Look good when you wear your fraternity or sorority letters, you are representing the whole Greek System

Greek Facts

• All but two US Presidents since 1825 have been fraternity men.
• Over 75% of US Congress members were in fraternities or sororities
• Over 85% of Fortune 500 executives are Greek
• Since 1910, 85% of Supreme Court Justices have been Greek
• More than 7 million men and women in the US and Canada are Greek
• Greeks make up 3% of the population in the US
• 71% of Greeks graduate while only 50% of Non-Greeks graduate from college
• of the nation's 50 largest corporations, 43 are headed by Greeks
• 76% of the US Senate is Greek
• Three Canadian Prime Ministers have been Greek
• Over 85% of the student leaders on 730 college campuses are members of the Greek Community
• There are more than 7,000 chapters at over 800 campuses in the United States and Canada with over 500,000 undergraduate members
• The entire Greek-letter system has over 20,000 chapters
• Seven out of ten people listed in "Who's Who in America " are Greek
• 63% of all Cabinet members since the year 1900 have been Greek
• The overall Greek GPA is higher than the overall collegiate GPA in the US
• Both women elected to the Supreme Court were in a sorority
• The sorority women's GPA at Purdue is higher than the All-Women's Average at Purdue
• 17 Fraternities were above the All-Men's Average at Purdue
• The All-Fraternity Average GPA has increased 125% over the past 7 years
• Each fraternity and sorority host at least one philanthropy a year

Famous Greeks 

Athletes
Michael Jordan, Wilt Chamberlain, John Elway, Shaquille O'Neal, Jim Everett, John Wooden, Tommy LaSorda, Arthur Ashe, Jim Edmonds, Orel Herschiser, Jack Nicklaus, Cobi Jones, Troy Aikmen, Tiger Woods, Kerri Strug, Lou Gehrig, Gayle Sayers, Payne Stewart, Curtis Strange, Matt Suhey, Bob Griese

Entertainers
Kristie Alley, Candice Bergen, Jimmy Buffet, Dixie Carter, Bill Cosby, Kevin Costner, James Dean, Bob Dylan, Harrison Ford, Kathie Lee Gifford, Amy Grant, David Letterman, Paul Newman, Sarah Jessica Parker, Brad Pitt, Elvis Presley, Robert Redford, Burt Reynolds, John Wayne, Cindy Crawford, Jennifer Garner, Sheryl Crowe, Jewell, Steven Spielberg

Politicians
Martin Luther King, Jr., George Bush, Ronald Reagan, Sandra Day O'Connor, Jesse Jackson, Jack Kemp, Harry S. Truman, Madelyn Albright, Barbara Boxer, Nancy Kassebaum, Maurine Neuberger

Others
Barbara Bush, Robert Frost, Lee Iococca, Linda Byrd Johnson, Joan Lunden, Debora Norville, Georgia O'Keefe, George Patton, Jane Pauley, Marilyn Quayle, Kate Spade